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| Sofitel SO Bangkok |
The mighty French AccorHotels hospitality company knows a thing or two about hotels, with more than 4,500 hotels, resorts and residences across 100 different countries. Sofitel has been their marquee brand since acquiring the company in 1980, sort of like Lexus is to Toyota. Yeah, Sofitel is Accor’s ‘show off’ brand and the new ‘SO’ extension is the ultra-hip side they describe as “highly creative and fashion-led, each SO Hotel is an avant-garde masterpiece imaginatively inspired by an iconic, signature designer.”
