Monday, 15 August 2022

SO Sofitel Bangkok - Like nothing you’ve seen before


Sofitel SO Bangkok

The mighty French AccorHotels hospitality company knows a thing or two about hotels, with more than 4,500 hotels, resorts and residences across 100 different countries. Sofitel has been their marquee brand since acquiring the company in 1980, sort of like Lexus is to Toyota. Yeah, Sofitel is Accor’s ‘show off’ brand and the new ‘SO’ extension is the ultra-hip side they describe as “highly creative and fashion-led, each SO Hotel is an avant-garde masterpiece imaginatively inspired by an iconic, signature designer.”

This pretence may be a bit much for regular hotel guests, but  - sacre bleu! -  these hotels are really something else. A genuine 5-Star leisure hotel, the stunning rooms are themed to Feng Shui philosophy, where a collaboration of designers re-interpreted the essence of water, earth, wood, metal, and fire. Really, we’re serious, and so are Accor who add “a generous dash of playfulness, heaps of audacity, and a zesty twist of French joie de vivre.”

For the tech-heads, there’s the Apple Mac Mini media solution in all guest rooms, iPad use for suite guests and free Wi-Fi in all areas, of course.

There’s plenty of wining and dining at any of the hotel's six F&B outlets, such as the ‘sky-high creative’ Park Society on the rooftop or the all-day dining venue, Red Oven, styled after traditional street food. There’s even a chocolate cafe, Chocolab and HI-SO, which Accor claim to be the most gorgeous rooftop bar in Bangkok. On the last Saturday of the month, there's the famous pool party.

If you think you’re hip enough for SO Sofitel, heck even if you’re not, this hotel is worth a look if not a stay.

More: So Sofitel Bangkok

Words: Roderick Eime

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