Thailand is going green. Don’t worry it’s got nothing to do with
radioactive fallout from Japan or some mysterious tropical ailment. Rather,
it’s the concerted sustainable tourism direction the industry is now taking throughout Amazing Thailand ...
At the recent Thailand Travel Mart Plus 2011 forum, the
theme was ‘Caring for the Earth’ and eco travel was pushed to the top
of the agenda.
In his keynote address, Tourism Authority of Thailand
Governor Suraphon Svetasreni addressed the topic:
“The need to reconcile the economic and ecological impact of
travel and tourism is critical to the Balanced Strategy that we are pursuing as
part of of our tourism development policies. There is no doubt that so many
millions of foreign and domestic tourists lead to high emissions of greenhouse
gases and other forms of environmental impact. Hence it is the responsibility
of the entire industry to help mitigate this impact.”
TAT has long been championing this direction, by introducing
the 7 Greens Concept in 2008, with an aim of promoting environmentally friendly
tourism, plus introducing the Green Leaf Certification system, something along the lines of
a hotel star-rating system for green travel.
Northern Thailand in particular offers an abundance of ecologically
pristine areas, especially Mae Hong Son province, arguably one of the most
beautiful parts of Thailand. Its major centre, Pai, (which I’ve blogged about
before here) celebrates its 100th anniversary this year. If you love mountain trekking, river rafting, etc, this is the place the head for.
For more information on Thailand Goes Green, see www.tourismthailand.org/greet
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